Over the years a lot has changed in digital media but the fundamentals of planning and execution still remain. At the core, all digital media usage and interaction needs to be quantified. With data in hand, we analyze and optimize any aspect of the plan in order to deliver a more efficient ROI. This process requires constant attention to the data stream and continuous revision to the media plan. Unlike the realm of traditional media services, digital planning requires a passion for analysis and dedication to the art of optimization. It is that passion and dedication that sets the MEDIA Agency apart from others.