Of the things Americans do online, few activities have received as much recent attention as the use of social networking sites. “79% of American adults said they used the internet and 59% of internet users, say they use at least one of social networking site. This is close to double the 34% of internet users who used a SNS in 2008,” according to the PEW Internet and American Life Project study released June 2011. The study goes on to report “Internet users of all ages are more likely to use a SNS today than they were in 2008. However, the increase in SNS use has been most pronounced among those who are over the age of 35.”
It’s no wonder that every public entity from major brands to politicians have embraced social networks and are trying to understand how to leverage their communicative power.
There is evidence that social media marketing has helped lift sales for some types of business, however for most it is more of a cousin to public relations than a means of advertising. Social media outreach requires cultivation and attentive management. Our expert staff helps businesses move into the social media space in order to compliment other on and offline activity, and keep marketing strategies in tune with customer sentiment about their products and services.