B2B marketing has become more intricate and sophisticated in recent years. Direct mail, trade magazines and telemarketing are still part of the mix, however today’s multi-touch lead gen campaigns now include online components like email, webinars, social networks, downloadable content (e.g. white papers), display banners, and online video. Online media components target the prospect and can help reach unseen influencers that are not an obvious part of the process, but have bearing on the outcome of a purchase decision. Combined with the use of powerful CRM systems that include automated outreach and lead scoring, a longer and wider pipeline can be managed, allowing you to effectively deliver the deal closing message at precisely the right time, when the prospect is close to, or at the final decision point. The Media Agency can help you create a state of the art B2B media and marketing plan building onto the components already in place, or designing a new plan from the bottom up.