Digital Media Overview
Digital Media has been the fastest growing segment of advertising for years and for good reason. Advertisers are finally beginning to realize the ultimate goal of highly targeted one to one marketing, getting their message to those that are looking for specific goods and services, and eliminating the waste inherent in mass marketing. Ad networks, real time bidding, behavioral and contextual targeting, premium web sites, video portals, pay per click, landing page tracking and optimization, locally generated content, social media, mobile and email marketing are among the components we use in a digital strategy.
The MEDIA Agency was built from the ground up as a Digital planning and buying organization. We have followed every twist and turn of online advertising dating back to 2003. Over the years a lot has changed but the fundamentals of digital media planning still remain. At the core, all digital media interaction needs to be quantified. With data in hand we analyze and then optimize every aspect of the plan in order to deliver more effective results leading to a greater ROI. At times this process includes recommendations to change the creative elements of the campaign which may include everything from ad copy to display banners, to landing page design. This process requires constant attention to the data stream and continuous revision to the planned media to optimize results. Our dedication to this process and our passion for excellence sets the MEDIA Agency apart from others.